Yellowtail Amberjack, Red Snapper, Hamour, Salmon and St. Peter’s Snapper are valuable good fish that sells well in traditional fish markets as well as in value added formats. These fishes can be sold at different size based on demand. The fishes can be sold whole or in more value added formats such as fillets. The price premium in UAE, USA, Europe, and Japan results in a more lucrative targetmarket than only UAE. However, the optimum strategy that we aim to adopt is to utilise the fast growth of the fish and sell at different sizes as well as via a variety of value added products. The UAE is the highest consumer market for fish among the GCC countries. The UAE per capita consumption of seafood is estimated at 28.6 kg per year. Consumers are seeking more healthy food options and seafood products are helping to fill the gap.